We all understand the importance of going digital, especially in the payments business. Nothing new! But when MarTrust decided to define what ‘Digital’ means, they decided to take a good look at who the customer was and their needs.
Customer first: seafarer
This was a serious exercise: to go into the lives of the customers, to understand the real challenges faced by them and then to carve out a solution that is truly digital – bridging human needs seamlessly – was not easy.
That’s when the MarTrust E-Wallet was born, taking a deep look at a unique customer with very unique needs.
We had to first understand the mobility needs of the seafarer, a truly global international customer, and understand their needs for receiving and sending money across multiple countries where they travel to, and their need for payment acceptance.
These needs were then taken and converted into customer journeys and simplified. The need for sending money home instantly was then developed into an international remittance and cross-border payment solution within the E-Wallet itself.
We built a truly global money transfer model with the ability to send money in 130 currencies, with just a few clicks, 24×7, all year round.
Compliance is a priority and MarTrust focuses on it in a big way here, to offer peace of mind to our customers, as their trusted partner.
We understood that seafarers would usually wait to arrive in-port to visit agent locations to covert their money, and we resolved this pain.
Imagine being out there, sailing and not having to depend on getting to an agent location, or having to wait for an OTP message to arrive.
We understood all these pain points and built a personalised payment solution catering to their multi-currency needs.
We took the need for currency exchange and fully digitalised it. That’s how MarTrust’s E-Wallet today has provided a multi-currency exchange solution that helps seafarers exchange money in multiple currencies at very competitive FX rates.
We wanted to be there for the seafarer knowing very well their need for currencies and instant conversions.
The need for cash
The need for cash was also considered, given the fact that seafarers may want to use their hard-earned money where digital payments aren’t accepted.
We provided them with a pre-paid card connected to their E-Wallet and offer ATM access across the Mastercard global network for them.
They’re also able to take advantage of a number of withdrawals, as part of our service, where we don’t charge a fee on our side.
All in all, we converted human needs and enabled a fully digitalised solution that brings digital banking, global digital payments, multi-currency, card and cash all under one E-Wallet solution!
Our customers tell us that having control of a digital, multi-currency account with excellent money in and money out capabilities is what has digitalised their human needs.
Many now enjoy full control of having the world’s most digital account in their pocket when at sea and when back at home.
Contact us at www.martrust.com for more information.
Written by: Xavier George, Senior VP of Sales